Sunday, October 6, 2013


Assessing the Credit Needs of Your Community 

One of the basic tenants of compliance with the Community Reinvestment Act (“CRA”) is that a financial institution should strive to “meet the credit needs of its community”.  Despite this requirement, there has never been  clear definition or guidance on how Banks should systematically determine what those needs are.  We believe that the lack of a clear definition in this area presents both a problem and a an opportunity.  Ultimately, we believe that the Bank that can demonstrate that it has a clear understanding of credit needs vis- a-vis the products that it offers will present a strong case for compliance not only with CRA but also Fair Lending and UDAAP.  We suggest the following approach. 

Step One:    Develop Basic Economic Data.

There is a great deal of public economic data that is available for each and every census tract in the United States.  We suggest that at a minimum, that your economic research should include the following information:

·         The median Income for the assessment area

·         The median housing prices for the assessment area

·         The largest employers in the county that comprises the bulk of your assessment area

·         Information on the business and business owners in the county (in particular, women and minority ownership)

·         Information on whether or not there are economically distressed areas within your assessment area.   [1]

The idea here is to be able to tell a story about the economic conditions that exist in your assessment  area.  Using this information, you can make a generalization about what the typical potential borrower at your bank will look like in economic terms.  Local and county chambers of commerce generally will prepare economic predictions that can be used to analyze  trends in the area.  Finally, community groups in your area often have economic information that can be very useful for development of an economic picture.   With all of this information, you can start to tell a story about the potential borrowing needs in the community.    For example, the information can show that business is growing in certain sectors in the area, which will imply a need for SBA or asset-based lending.  It is important to be expansive in your description of the credit needs in the assessment area.  Remember, just because a certain type of lending is a need in the community, it does not create a requirement that your bank should offer these types of loans.  The point of this exercise is to show that your bank is aware of the credit needs of the community .  

Telling the Bank’s Story

The second step is to develop the economic story of the bank. It is critically important to reflect on the raison d’etre  for the bank.  Why is your bank in existence and who is the basic customer base?   Although the answer to this question may seem obvious to those who have been a part of your bank for some time, it is at all obvious to the outsiders who will be reviewing the CRA performance of your bank!    Moreover, this is a good starting point for the comparison that is necessary to do a strong assessment of the credit needs of the community.   How do the goals of the bank match up with the credit needs of the community?  In many cases, communities have changed significantly since banks opened.  Events that range from economic calamities and technological innovations have cause many communities to shift in overall makeup.   What was once a small agricultural community can quickly become a mecca for software development.   While the goals of the bank can remain steadfast, the way that those goals are met can change.  

Take a look at the list of products that are offered at the bank and start to see how they match up with the economic profile that you developed in phase one.  As part of this process, it is a best practice to compare the economic profiles used by the bank as minimum guidelines with the profiles of the assessment area.  For example, suppose your bank has set a minimum level of disposable income acceptable to make a loan.  Does that minimum reflect current economic conditions in your community.  We recently consulted with a bank that had set a minimum of $2,300 a month in disposable income for its consumer loans.  The standard was applied equally across all consumer applications.  However, because  this minimum level was set at a time when the economy in the assessment area was strong, it did not reflect the current conditions of a great deal of the population that immediately surrounded the bank.  As a result, the bank was not lending to the majority of its customers. 

In the above example, the fact that the banks standards resulted in few loans in the area surrounding its main office was not the actual problem,  remember, neither CRA or Fair Lending laws require banks to make bad loans or even loans that they don’t feel are desirable.  The problem was that the Bank could not present economic justification for the $2,300 disposable income limit.  It was more of a custom than an economic consideration.  If there had been some sort of research that showed that this was the considered business decision of the Board based upon the study of the community, there would have little to no concern on the part of the regulators.  In this case unfortunately, without the evidence they needed the bank was faced with potential enforcement action.  

The goal in telling the bank’s economic story is to compare economic conditions in the assessment area with the goals and the  economic realities at the bank.  A community may have a strong need for mortgages, but if your bank doesn’t have mortgage lending staff, or if the Board has determined that its risk appetite does not include mortgages, then there is a good business decision why this product is not offered.   The fact that mortgage loans have been identified and legitimately eliminated as a product is a very strong case for compliance with the CRA!. 

Dynamic Assessment is a Key

The area of greatest risk that we come across is the failure of banks to make their risk assessments a dynamic process.  We recommend for our clients that they make the risk assessment of the credit needs of the community an annual process.  By doing so, the current trends become part of the assessment can be updated with an eye towards making changes as is necessary.  We also strongly recommend that our banks include community groups and local trade organizations a part of the process.   This can easily be accomplished by the use of surveys and interviews.   The idea is to use the most current information available to establish a clear and accurate view of the community. 

Product develop should take place with an eye towards trends in the community.  While the bank does not have to meet all of the needs of its community, there should be an effort to determine how new and developing products fit in with the current and developing needs in a  community. 

The CRA does not require a bank to meet ALL of the credit needs of it community, but the prudent bank is aware of those needs so that in the future as products changes, these needs are considered. 



[1] All of this information is available on the FFIEC website. 

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