Community
Reinvestment Act in the 21st Century – Innovations in the
internet and technology have made it possible for banks to reach far beyond the
immediate assessment areas they serve. What
are the implications for community banks that must meet the requirements of the
CRA while attempting to stay competitive.
Introduction
When the Community Reinvestment Act (“CRA”) was first
enacted, there was a specific need that was being addressed-deposits being
taken from certain communities. The
practice of “redlining” (refusing to issue credit in certain sections) was determined
to be widespread. In fact, the term
redlining came from an established practice of color coding neighborhoods based
upon perceived credit risk. Those neighborhoods
that were believed to be high credit risk were outlined in maps in red. Red lined areas were to “written off” for
credit activity. However, financial
institutions did not limit their deposit taking activity in these same
neighborhoods. As a result, funds left
these neighborhoods through deposits in banks, but did not return in the form
of lending activity. These communities suffered from deterioration
and decay.
The basic approach of the CRA to address this problem was
that the Banks and financial institutions that take deposits in a community
should make a strong effort to address the credit needs of the same
community. Over the years, this vague
terminology has been interpreted to mean at least half of all loans should be
made within the designated assessment area.[1]
Changes in the CRA
Over the years, there have been several changes to the law
including small intermediate and large bank classifications, public disclosures
and changing the formula between lending and investment to meet the threshold
requirements. Through all of these changes,
however, the basic idea of the Community Reinvestment Act has not changed; banks
and financial institutions should seek out credit worthy applicants within its
depositor base. CRA and the laws passed
around the same time were designed to get banking activity in low to moderate
income tracts
Changes in the
Market
Since the enactment of the CRA, despite the fact that there
have been few changes in the core principles of the law, changes in technology,
regulatory schemes and products offered have changed the game. Banks now have the ability to expand the
reach of their influence, well beyond the traditional assessment area. For example, through the use of Remote Deposit
Capture technology, banks can serve customers who are located far away from a branch
of the bank.
The internet allows for Banks to offer products around the
country. Today there are a number of
banks who advertise nationwide for depositors.
In addition the potential customers of a bank who use the internet are
more sophisticated. Potential borrowers
have the ability to quickly and easily compare rates, terms and product offerings
while searching for the best deals. Banks
have been forced to innovate and offer products that meet the needs of the
mobile and information savvy public. An
increasing number of banks are issuing “smart cards” that have the ability to
perform myriad functions beyond the traditional debit and credit
functions.
Despite the fact that technology is changing the overall
definition of banking, the NEED that the CRA is designed to address has not
really changed. There are still
communities that remain underserved by Banks and financial institutions. In
recent times, alternate financial institutions have developed to fill the need
for banking services in low to moderate income communities. Organizations such as check cashing centers
and “pay- day” lenders often provide financial services to underserved
communities. Of course these services
are provided at extreme rates, which the poor can ill-afford.
Despite the ever-present need for banking services, many
institutions have argued that the current economic conditions make it
impossible to lend in low to moderate income areas. Some have even argued that the need for the
CRA has passed and that it is time to repeal the Act altogether.
Innovation is the
Key
Despite the doom and gloom of some around the CRA, there are
many success stories. The common theme
among these successes is innovation.
Several banks throughout the country have addressed their CRA obligation
in innovative ways. For example, a bank
with an outstanding CRA rating was recently cited for its educational program
designed to information members of traditionally underserved communities about
banking. [2]
There are a number of private-public partnerships that have
been developed that have produced outstanding results in the housing
industry. With state and local guaranty
programs, many first time homebuyers have been able to complete purchases. A similar effort is now being being marshaled
in the area of commercial lending, but a great deal more can and should be
explored.
Very recently, a large bank announced the development and
marketing of a “checkless” checking account that was specifically designed for
low to moderate income customers. These
accounts will allow people who had no other choice but to pay the exorbitant
fees of the check cashing centers to re-enter traditional banking.
Probably the greatest area of need is still to do the research
necessary to truly determine the matches between banks strategic plans and the
credit needs of local communities. There
are many credit “jewels in the rough” in communities that are traditionally overlooked
by banks and financial institutions. Earvin
“Magic” Johnson has based a whole financial empire on the idea that urban
communities have a great deal of economic vitality. [3]
At the end of the day, complying with the CRA in
the 21st century is a matter of desire and imagination; and where there
is a will-there is a way.
[1] As an aside, despite the common belief that the law
requires banks to make bank loans, nothing could be further from the
truth. The preamble to the law makes it
clear that the only loans that should be originated are those that meet the
credit standards of the financial institution.
[2] Cambridge
Savings Bank Recognized For Innovative Community Reinvestment Act Program With
National Award-Water Town Patch-December 1012
[3] Infusing the Magic Johnson Enterprises
philosophy and web of influence into the strategy of other established brands
in order to serve and capitalize off of the growing buying power of minorities
and value of the multicultural economy.- Magic Johnson Enterprises
website